Google will soon no longer be the world's largest advertising company
Google has been by far the world's largest company selling ad inventory for years now.
Of all advertising money spent in the world, over a quarter is estimated to end up as Google's revenue. The figure of which the quarter is taken by Google includes absolutely all ad sales worldwide - including ad space in print newspapers, street advertising, and TV advertising.
But according to estimates, Google is about to lose its top spot, according to an estimate by the analytics company eMarketer. eMarketer's analysis states that Meta's ad revenue is going to surpass Google's by end of this year.
Google would lose its position in the United States and also globally.
According to their estimate, Meta's ad revenue level for 2026 would be 243 billion dollars (appx. 207 billion euros) and Google's corresponding figure would be approximately 240 billion dollars (appx. 205 billion euros).
The gap would be widening significantly in Meta's favor in the coming years, as the same estimate predicts 316 billion dollars in ad revenue for Meta by 2028, with Google reaching 298 billion dollars in ad revenue.

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