Next-gen format support will likely be a key selling point of Sony's PlayStation 3 and Microsoft's Xbox 360 consoles. This HD DVD package could retail around GBP 50 (74 Euros) less than Sony's machine, which will feature the rival Blu-Ray format.
Microsoft only recently reduced the price of the Xbox 360 Core package, following a similar move by retail outlets.
The bundle could be an ideal opportunity for Microsoft to capitalize on the fact that the PS3 will not hit the European market until March 2007, and increase sales ahead of its rivals' belated launch.
Source:
GameIndustry.Biz