Netflix has significantly changed its terms of use regarding family member profiles.
Until now, Netflix has been accessed using the login credentials of the account administrator who pays the monthly fee, and then simply selecting which profile to use.
So, a family has had one account, under which each family member might have their own profile.
But now Netflix has changed its policy so that each profile must also be linked to its own, separate email address. However, this requirement does not apply to accounts marked as children's accounts, which are also age-restricted in terms of content.
After the change, if a family member wants to watch Netflix with their own profile, they must log in using their own email address. For example, on a four-person family's living room TV, each of the four family members must log in with their email address to their own profile to access it at all.
The change will come into effect gradually, but the first family member accounts have already required an email address to be linked to them starting June 15.
Online, it is speculated that with more strictly identified user profiles, Netflix can create more precise advertising profiles of its users.
The company began offering a cheaper, ad-supported version of Netflix in selected countries in 2022, and since then, the partially ad-funded, cheaper Netflix has become a massively popular.
Particularly upset by the change are users who watch Netflix alone but have created multiple profiles on the service to get different recommendations for various genres: now they have to come up with a new email address for each profile and log into each profile separately.
On the other hand, the update means that the main user's email address and login details are (apparently) no longer needed at all if, for example, a family teenager wants to log into Netflix only with their own profile, perhaps from their own tablet.
So, a family has had one account, under which each family member might have their own profile.
But now Netflix has changed its policy so that each profile must also be linked to its own, separate email address. However, this requirement does not apply to accounts marked as children's accounts, which are also age-restricted in terms of content.
After the change, if a family member wants to watch Netflix with their own profile, they must log in using their own email address. For example, on a four-person family's living room TV, each of the four family members must log in with their email address to their own profile to access it at all.
The change will come into effect gradually, but the first family member accounts have already required an email address to be linked to them starting June 15.
Online, it is speculated that with more strictly identified user profiles, Netflix can create more precise advertising profiles of its users.
The company began offering a cheaper, ad-supported version of Netflix in selected countries in 2022, and since then, the partially ad-funded, cheaper Netflix has become a massively popular.
Particularly upset by the change are users who watch Netflix alone but have created multiple profiles on the service to get different recommendations for various genres: now they have to come up with a new email address for each profile and log into each profile separately.
On the other hand, the update means that the main user's email address and login details are (apparently) no longer needed at all if, for example, a family teenager wants to log into Netflix only with their own profile, perhaps from their own tablet.
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Netflix
