
MTV will be marketing the service heavily beginning in September, and will also help with programming.
The companies did not say how much the new service will cost. Rhapsody currently charges subscribers $12.99 a month for unlimited listening and sells individual tracks for 99 cents, with a discount for subscribers.
The current trend in online music ventures seems to be based around entertainment company sponsorship. This may be necessary for any company that wants to take a piece of Apple's pie, but it remains to be seen what this means to consumers in the long run.
Source: Associated Press